The Re-Branding of America: Even the paperboy retires at some point …

Anthropopogy // Culture, re:brand, TrapperKeeper

Beyond the sarcasm, cynicism, and spin, past the pseudo-pretentious theory on the endless possibilities of the digital age — every new beginning is some beginning’s end.

Over the last few weeks, the newspaper industry has entered a new period of decline. The parent of the papers in Philadelphia declared bankruptcy as did the Journal Register chain. The Rocky Mountain News closed and the Seattle Post Intelligencer, owned by Hearst, will almost certainly close or only publish online. Hearst has said it will also close The San Francisco Chronicle if it cannot make massive cuts at the paper. The most recent rumor is that the company will fire half of the editorial staff. That action still may not be enough to make the property profitable.

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