Because it’s not just a third-world problem, it’s a problem on Third and Maryland Ave too
More imperative — but innately intertwined — with the “Anti-Journalism” movement is the need to debunk the (mediated) HIV/AIDS mythologies within the U.S. For example: toting Africa as the world’s AIDS haven. HIV/AIDS — like hunger, like poverty, like inadequate education — does not stop at our doorstep. The sooner we come to terms with social pandemics — and take accountability and ownership of them as our own — the sooner we can solve the problem.
As the Obama Administration aims to reconnect the U.S. with our international partners, it is key that we as Americans look – beyond politics, to people — at shared experiences between ourselves and our fellow global citizens – flaws and all.
Hopefully, this sparks an expansion initiative for the Project Red – whose brilliant campaign stimulates charity, capitalism, and consumption … all in one! The brand’s mission to “fight AIDS in Africa,” would provide worlds of support – literally – to fight the AIDS within the U.S. as well. Even a campaign to establish sub-projects — country/region specific extensions within the larger “Project Red” umbrella – would present the gravity in sheer breadth of the social crisis, but more so the solidarity behind the solution.
Watch this space