Industry Tip of the Week: Write for the Reader and Revenue Will Follow — Not Vice Versa

A place for everything and everything in its place; there is a place for online media and print media — but figuring out how to capitalize off of ad revenue for both is going to be a bit of a quandary. Sadly, content is taking a backseat to commerce, and people don’t realize the vast opportunities available in the fourth estate. That said, Bloggers need to understand the essence and concept of the “now” news, of the moment and trendsetting; print media needs to understand the importance and significance of the steady news, the tried and true. People use different media for different reasons, writers need to tap into their base and see what they want — after you remember how to write for the reader and not the revenue, the ad space sells itself.


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