Polaroid Grey Label: “… because I see myself living in GL20”

Pop Culture, re:brand, TK:NYC

Last year at CES, Polaroid unveiled Lady GaGa as their new creative director – which was all well and good, until the collective question became: “Alright, outside of having a business card – and a Papa Germanotta-approved ‘real job’ – what does she actually do?”

This year at CES, Polaroid unveiled the answer… in a word: this.

Meet the Grey Label GL20s: the call-them-sunglasses-for-lack-of-a-better-word-because-only-she-can-design-something-adequate-enough-to-properly-shineblock-herself.

These glasses are not only fly and functional – they are the future. GL20s are fully operational as UV-protecting eyewear, but also capture digital images and video – which are then saved to the detachable USB earpiece; they’re photosolarbifocals.

Of course the glasses are very exciting because they’re bridging fashion and technology together – we’re creating something that’s innovative and also cultural – but this is the product that kind of really made everyone angry when we were in the conference room

#mytwocents: We live in a world of #picsoritdidnthappen – where you don’t live unless it’s on film, where you are what you wear, where the USB is your aorta… when your scape and soul solely exist in the seen scene, your point-of-view has evolved into the “Polaroid You.” Grey Label: see yourself living in GL20 … while the blind shall perish.

#watchthisspace

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s