A, B, Ri, Ri, S, and M… H, I, J, A, K the press P, L, E, A, S, E… I imagine Rihanna’s alphabeat plays along to a tune something like that… it doesn’t rhyme, it has some semblance of reason – but boy if it doesn’t spell out a message loud, clear, and in living color; much of the same can be said for her “S&M” video, the latest from her fifth studio album Loud. … and yes, it has Ms. Melina’s direction all up in the bank with a funny face
‘Cause I may be bad, but I’m perfectly good at it; Sex in the air, I don’t care, I love the smell of it… Everihbody comes to Hollywood, they want to fake it ’til the getting’s good… the love the smell of it in Hollywood, how could it hurt you when it feels this good – flash the lights out: this time it’s hot to be bad.
Rihanna gets her Tambourine on because, well, it’s her life. If you really wanna party with Rih, put all your hands where her eyes can see; every paparrzo wants a piece of she – like a pack of Kodaking boys and girls fiending to seek Amy. The video plays along like a hyper-pop media collage with kaliedoscopic snaps and flicks akin to the E!/BGC scene. Beneath the vivid quick cuts lies the grey ghost undercurrent of entertainment media in a Warholian pop world; the menage a trois between the fan, the frenemy, and the fiend – the triangle relationship between the voyeur, the exhibitionist, and the anybody before the computer screen. It’s a long-form Virgin Mobile commercial for the kids who left their Virgin telephones – and cards – in the prison yard; splashes of Warhol’s
infamous screen tests, more fruitastic pinup action than a Chiquita Banana/Katy Perry Celebrity Deathmatch, and Americana on display – now featuring Mad Men clowns and Perez on parade! Stickss and stones may break my bones, but chains and whips excite me. … #sixwordstories “Woo-ha for whips and chains!”