Ad Attack: Diplo x Blackberry – Torches of Freedom

TK:NYC, Uncategorized

Riding tandem with the unveiling of their Playbook tablet, RIM launched their newest Blackberry Torch ad campaign featuring one half of Major Lazer, and M.I.A.’s former better half, Mr. Diplo – all to the feisty sounds of his furious fingers; Feist – I Feel It All (Diplo Remix) because Diplo remixes how you all feel it.

The Torch: past and present

Ad a Day: iDon’t, but Droid Does


New fave ad du jour:

iLove that Droid build an entire commercial — not around what it is — but what iPhone isn’t. Windows, take note. If only John Kerry could’ve capitalized on the “does it really matter what exactly I am, all you need to remember is I’m not that — and I think we can all live without that.”

Look Ma, no wires! Powermat cuts the cord


This commercial changed my *bleep*in life — so simple, so basic, so necessary, so overdue it’s vulgar: Powermat must be a sin

If humans can recharge by simply laying down on a surface — comfort optional — why can’t our new best friends? Powermat takes wireless to the next level with their line of cordless charging stations for Blackberries, iPhones, and Nintendo DSes.

I know what I’m getting my Curve for Christmas: matching linen (BFF roomies? Totes McGoats!)

Watch this space: You thought you were wireless before… tisk tisk. Cut the cords, they’re so two thousand and late — unless you’re this guy, in which case, you’re always in vogue


Ad a Day: ampm


It’s Saturday … let’s go short, sweet, Southern, and simple


So, that’s about as self-explanatory as it gets: 47 cents, 32 ounces, another Atlanta merchant not participating in the recession. Cheers! This one’s on Vick — a farewell round …

Watch this space: walk in to your local ampm with 2 quarters and a penny, walk out with 32 ounces of ice cold thirst-quenching (insert fountain beverage of your choice here) — bargain innit?

Ad a Day: Avril’s Car Wash


The South may be considered slow — backwards even — but with ads like this …


call it backwards, call it slow; but in Atlanta, simple seems to be the way to go. As Lil’ Wayne so eloquently said “This is Southern face it; If we too simple then y’all don’t get the basics.” What recession? Don’t be a victim, stand up and say “no, we won’t.” Problem solved, just that easy.

The so-called “economic recession” is a classic example of that infamous inside-the-beltway northern aggression mentality. “We will not participate in the recession;” is one step closer to the second secession.

Watch this space: Recessions are so Summer 2008 — just ask Jeezy, Mayor of the Trap

The Re-Branding of America: Residences at Thomas Circle


Today’s ad isn’t a major campaign — you won’t see it on tv, online (notwithstanding here), or hear it on the radio…


much like the residences within the luxurious walls, you won’t see this ad anywhere except at Thomas Circle. The dichotomous subtext above is so terribly uncomfortable; and yet like every great story it is the “surprising yet inevitable” ending for a generation of wealthy retirees. Luxury senior living, because this is what you’ve been saving up for — thanks 401(k); 1 bedroom apartment, because even with all that success there’s no need for a guest room; pets welcome, because Fido is the only friend left. Ah yes, the idealized concept of independence after the rat race — and all of the loneliness luxury holds — await you at Thomas Circle.

Watch this space: it’s either this or Shady Pines, Ma

The Re-Branding of America: Sprint Pre/Now Network


This ad came out a few months ago, but through it’s many manifestations is still as brilliant as ever.

I. Love. Integration. I love it like Malcolm, in my coffee; I love it like Jim Crow hated it, in American society; I love it in creative expression, like Andy Warhol’s Exploding Plastic Inevitable; but as an eternal student with a focus on Communication and Society, I love it in ad campaigns — fully integrated campaigns with content and messaging reaching across more aisles than Ronald Reagan’s wildest nightmare — this commercial does just that.

The Re-Branding of America: What Happens When You’ve Got None


Glenn Beck. Oh Glenn. This edition of Ad a Day focuses on the lack thereof — and Glenn makes it so easy to teach this lesson. Talking heads get paid for talking; they can say just about anything they want because people tune in to see them, well, say whatever it is they say in that special way. In Glenn Beck’s case, “that special way,” is crazy. He spoke crazy so well, even the New York Times had to take notice. The more people watch a show, the more companies will pay to sponsor said show. In Glenn Beck’s case, companies were shelling out money hand over fist to sponsor crazy — and to think, when you went to AA you couldn’t pay anyone to sponsor your crazy — but he broke the one cardinal rule of craze-tainment: never take your crazy seriously — then people will know you’re seriously crazy. Namely …

The Re-Branding of America: Mad Men


Love Mad Men. I’ll digress before I socio-politically rant off topic. The best advertisement for any show is the opening credits — Mad Men being advertisement does this brilliantly. A taste of the what before the so what …

Vodpod videos no longer available.

The Re-Branding of America: Wal-Mart “Back to School – The List”


Wal-mart keeps back-to-school prices low so you can get your kids that degr–, diplo–, GED. Parents, you’ve got your list of school supplies to keep the little ones ahead of the curve …

Vodpod videos no longer available.

The Re-Branding of America: KGB – “Natural Weave”


Watching my little sister interact with the world made me realize the Tide-like brainwashing power of the media. As a Communications major, McLuhan and Co.’s theories are an assumed reality; but deep down I had to believe the media’s stranglehold on youth — and adults — was more relevant in the classroom than on the city streets. I was wrong. That said, I figure media literacy is imperative. Seeing as how it is rarely taught in classrooms — sadly — I might as well take matters in to my own hands. Therefore, I’ll highlight an ad a day — to keep the doctors away. Imitation is suicide, and in a world of mass media immersion we are all programmed to fit the mediated mold.

First up, the ad that made me shake my head — full of my own natural human hair.

My Two on: Progressive — kinda, but not really


Progressive hit a gold mine with their ad campaign a la “Flo.” While each commercial focuses on a unique strength within the insurance company (premier motorcycle coverage, individualized customizable plans, etc.), the spot highlighting their breadth of diversity within customers seems to lack something …

diversity within customers — outside of clothing at least. Splitting hairs, maybe. Either way, I’m with Geico; I roll with geckos, so forgive me if I don’t go with the Flo on this one.

The Re-Branding of America: Memorial Day 2009


So, apparently we’re in a recession (I don’t know personally, but  can only deduce from what I’ve overheard at Starbuck’s and seen on Trending Topics). People don’t generally buy up a whole bunch of stuff in this kind of economic climate. But it’s summer and that means if people are going to spend, they’re going to spend on food — per usual — of the cookout persuasion. Looking at some ads though, it looks like logic isn’t enough to sell even the basics anymore. While advertising is far from bar-none ethics and honesty, sometimes a lie is just a lie. I’m not naive but I had to call foul on these two ads — just in time for your Memorial Day get togethers

First: Sprite.

The Re-Branding of America: Metro Memo May 20 “Your World,” not mine …


Again with the Metro messages. Today was a gorgeous day in the District, so I ventured and mosied.

What better way to start the day than to cross paths with our darling future …

(No, it’s not blurry — it’s artistic.)

I’m not sure about a better way to start the day, but I can think of a few ways how the ending could improve.