Scene Canvassing: Olka Osadzińska

art, TK:LA

Superlative scenes of contemporary brand culture artistry courtesy of Poland’s Pop Illustrator-in-Residence #warsawhol – welcome Olka Osadzińska

A young artist from Poland, Olka has worked on various national and international art projects.

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Her artistic experience spans across clothing, fashion and lifestyle as well as online through a collaboration with the influential magazines and websites for which she draws illustrations.

The Re-Branding of America: Charlie Tuna at the Family Reunion – Priceless

TK:DC

The Mastercard ‘Icons’ commercial is contemporary classic.

I watch it and I feel like a kid again, like a homecoming. All those familiar faces: Count Chocula, Charlie Tuna, the Morton’s Salt Girl, Mr. Clean … It’s like consumer kitchen. I remember when we would all gather ’round the dinner table on Sundays. How I loved those home-cooked meals. Poppin’ crescent rolls fresh from the oven, green beans hand-picked by Mr. Green — Jolly, and the Chef’s authentic Boyardee family recipe for the main course. Mascots aren’t just familiar faces anymore — they’re familial.

Mastercard has to sell credit cards — in this economy. In a country where most people want to find a house, Mastercard is branding what most people need and are really looking for: a home.

Everyone wants to be at the table with those mascots. They practically raised us. When I was a kid, I had a TV in the kitchen — it told me what I should put in the pantry to be like everyone else. Mastercard is taking America back to Sunday dinners, when consumption was good; but moving America forward to a time where you don’t even have to be at the table — it’s called progress.