“WE ARE MORTALS® is an evolutionary gender-free urban streetwear brand.
We call ourselves MORTALS because we are the ones who understand the brevity of human life and the need to live it fully and limitlessly. We also believe that as MORTALS, we’re all equal. That is why we created our brand around this idea of a future in which we wear our personalities, not our gender identities or other stereotypicl labels.
Coining the phrase ‘The Future Has No Gender,’ WE ARE MORTALS® seeks to challenge the conventional and outdated his/hers formula of clothing design and retail. In the future, there will be room to exist in a ‘gray area’ in which our identities don’t rely on gender, sexual, or racial classification. Ultimately, we hope that by removing the traditional gender designations from our clothing, we can facilitate a cultural shift in the way we view gender, sexuality, and each other.”
WeAreMortals’ living soundtrack, sonic couture for the post-structural human culture, in founder Anji Becker’s own words…
(W) orld Town – M.I.A: “M.I.A. is an artist that speaks up for causes, represents underprivileged people in the world. she’s fearless, a powerful woman who doesn’t accept traditional gender stereotypes.”
Superlative scenes of contemporary brand culture artistry courtesy of Poland’s Pop Illustrator-in-Residence #warsawhol – welcome Olka Osadzińska
A young artist from Poland, Olka has worked on various national and international art projects.
Her artistic experience spans across clothing, fashion and lifestyle as well as online through a collaboration with the influential magazines and websites for which she draws illustrations.
Last year at CES, Polaroid unveiled Lady Gaga as their new creative director – which was all well and good, until the collective question became: “Alright, outside of having a business card – and a Papa Germanotta-approved ‘real job’ – what does she actually do?”
This year at CES, Polaroid unveiled the answer… in a word: this.
Meet the Grey Label GL20s: the call-them-sunglasses-for-lack-of-a-better-word-because-only-Gaga-can-design-something-adequate-enough-to-properly-shineblock-herself.
These glasses are not only fly and functional – they are the future. GL20s are fully operational as UV-protecting eyewear, but also capture digital images and video – which are then saved to the detachable USB earpiece; they’re photosolarbifocals.
Of course the glasses are very exciting because they’re bridging fashion and technology together – we’re creating something that’s innovative and also cultural – but this is the product that kind of really made everyone angry when we were in the conference room
#mytwocents: We live in a world of #picsoritdidnthappen – where you don’t live unless it’s on film, where you are what you wear, where the USB is your aorta… when your scape and soul solely exist in the seen scene, your point-of-view has evolved into the “Polaroid You.” Grey Label: see yourself living in GL20 … while the blind shall perish.
Bringing Ad a Day back like a phoenix from the ashes… much like the fleur-de-lis did this year; naturally, in an effort to polish the once lost treasure, New Orleans made it clear – with advertisements like the one below – they have a keen focus on waste management… read: after Mark “Brownie Hell-on-Earth of a Job” Brown got done with us we know what trash looks like – so take that rif-raff back to Jersey where you found it
Pop Music Will Never Be Low Brow. Period.
The romance may be bad, but the art is brilliant.
Watch this space: Pop done right is the perfect, seamless, organic blend of art, advertisement, culture, society, beauty, ugly, intimate, and universal; GaGa is a one-woman renaissance.