“WE ARE MORTALS® is an evolutionary gender-free urban streetwear brand.
We call ourselves MORTALS because we are the ones who understand the brevity of human life and the need to live it fully and limitlessly. We also believe that as MORTALS, we’re all equal. That is why we created our brand around this idea of a future in which we wear our personalities, not our gender identities or other stereotypicl labels.
Coining the phrase ‘The Future Has No Gender,’ WE ARE MORTALS® seeks to challenge the conventional and outdated his/hers formula of clothing design and retail. In the future, there will be room to exist in a ‘gray area’ in which our identities don’t rely on gender, sexual, or racial classification. Ultimately, we hope that by removing the traditional gender designations from our clothing, we can facilitate a cultural shift in the way we view gender, sexuality, and each other.”
WeAreMortals’ living soundtrack, sonic couture for the post-structural human culture, in founder Anji Becker’s own words…
(W) orld Town – M.I.A: “M.I.A. is an artist that speaks up for causes, represents underprivileged people in the world. she’s fearless, a powerful woman who doesn’t accept traditional gender stereotypes.”
I’m an audiophilic one, like many. I love and live my music. Music is the score of said life. So, a playlist sonic biography of the slightly younger, significantly wiser self. Mood music … immune muses … Just a spin in the soundtrack of swipe’s life… Enjoi.
I see in sounds: my selfie is a soundtrack.
The (S)tar Spangled Banner – Whitney Houston 
Pledge allegiance. The dawn, the genesis. Born stellar.
(W)ho Do You Think You Are – Spice Girls 
When this launched, who did I think I was… who did I perceive myself to be… well, I was a bouncing Baltimore baby, the charmed second, bite-sized cerebral stellar body in orbital training, traversing the globe from within the four walls of my elementary boudoir. Reach up, maintain soul, get down, claim control… move, swing, shake, for life, for lyric, for rhyme, or reason (whichever’s in season): a la mode, a la monarchy, nine years young, forever the groovy one… cheers.
Post-Grammy “What I’m Digging That They Didn’t” Playlist – aka “Welcome to Hipster Heartbreak”
Today we’ve got some monsters, some mavens, some Basement Jaxx, some MGMT, some “Kids,” some Cudi, some Jeezy, some Common, some Lily, and some of her womanizing problems…
Has anybody seen my disco stick?
So, LoveGame… doesn’t play
Its remixes though… go harder than Baltimore: dig it, dug it, done
Quick and dirty lunchtime/BBQ mix for the holiday. Literal mix of older, new-ish, pop, hip-hop, this and that. It’s a general smattering: a bit random, not particularly thematic, but a universally decent mix for a mid-day holiday meal.
Start off mellow for the swelter. Pre-interlude: less local, a bit bossa nova and ska over funk, try it on for size …