Britney Tweets 2007, Ep. 3

Popisodics, TK:LA

because if ifs and ands were pots and pans there’d be no betta work for tinker’s hands, because pink wigs birthed millennial whiplash, because it’s the rhyme behind seasonal reason, because you’re not B and will never see it her way… because Britney didn’t have Twitter in 2007, because the traphaus was birthed in the wake of Kevin, because Miss Spears will remain the bad bxxch you’ll never know, because they shouldn’t have let her blackout the ‘net #work: nouveau decided to put on a show #luckystarswipgolden


because education was the motivation, because she blogged before it was cool, because she was an independent publisher in the midst of corporate media, because stellar evolution involves apparent collapse, because she may not have spoken the King’s English but still scribed the siren’s hymn, because well-before she dropped the scheiße en route to new Britney’s mission she bathed in capital H.I.M., because we voted her to be nouveau royalty in the midst of gop patriarchy, because she faced the fire for her fans while the Administration placed firearms and debt in their electorate’s hands…

because she wants you people to know she’s not perfect, she’s divine #godspeed

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Britney Tweets 2007: Ep. 2

Popisodics, TK:LA

because if ifs and ands were pots and pans there’d be no betta work for tinker’s hands, because pink wigs birthed millennial whiplash, because it’s the rhyme behind seasonal reason, because you’re not B and will never see it her way… because Britney didn’t have Twitter in 2007, because the traphaus was birthed in the wake of Kevin, because Miss Spears will remain the bad bxxch you’ll never know, because they shouldn’t have let her blackout the ‘net #work: nouveau decided to put on a show #luckystarswipgolden


because there was no twitterverse then …

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because once upon a time there were haircuts …

Beautiful, Dirty, Wi-Fi: YouTube/MySpace Celebrity Playlist

SnapTrakks, Soundtrek, TK:NYC

The YouTube/MySpace Star of the 2000s: ringtone rappers, polyphonic popsters, internet indie rockers, and hard-driven hipsters… you basement dwelling vlogophiles are the most beautiful dirty richest of all.

We do the dance right; we have got it made like ice cream topped with honey – but we got no money…

You do the dance right (to the bank), you’ve got it made like ice cream topped with honey (or just iced-out chains), but you got no money (debatable). To the handful of you who are making something out of nothing and generating wealth riches from webcam stardom: kudos – this playlist is for you

Soulja Boy – Superman that HEAUX OH! (The “Won’t Someone Please Think of The Children?!” Remix)

The Re-Branding of America: Sprint Pre/Now Network


This ad came out a few months ago, but through it’s many manifestations is still as brilliant as ever.

I. Love. Integration. I love it like Malcolm, in my coffee; I love it like Jim Crow hated it, in American society; I love it in creative expression, like Andy Warhol’s Exploding Plastic Inevitable; but as an eternal student with a focus on Communication and Society, I love it in ad campaigns — fully integrated campaigns with content and messaging reaching across more aisles than Ronald Reagan’s wildest nightmare — this commercial does just that.

The Re-Branding of America: Memorial Day 2009


So, apparently we’re in a recession (I don’t know personally, but  can only deduce from what I’ve overheard at Starbuck’s and seen on Trending Topics). People don’t generally buy up a whole bunch of stuff in this kind of economic climate. But it’s summer and that means if people are going to spend, they’re going to spend on food — per usual — of the cookout persuasion. Looking at some ads though, it looks like logic isn’t enough to sell even the basics anymore. While advertising is far from bar-none ethics and honesty, sometimes a lie is just a lie. I’m not naive but I had to call foul on these two ads — just in time for your Memorial Day get togethers

First: Sprite.

The Re-Branding of America: Swine Flu, Souter, Spiderwebs, Scratches, Game Sevens – The Week in ‘S’


Quick in-and-out recap post. The only thing more prevalent this week than the Swine Flu was the letter S …

Starting with — as it was primarily due to — the Swine flu


and followed up by what is actually afflicting half of the reported cases: Sinuses


Amplify: Digital Media Goes Dutch


Amplify: it’s bringing clogs back harder than Birkenstock; this could be the biggest digi-Dutch tandem since cybercafés digitized the coffee shop


Okay, but who are the these amplifiers you might ask …


That’s all well and good, but what if you’ve got a few questions about exactly what clogging is …whatsaclog

or, you wonder, what with all of the Facebooks, Blogspots, Twitters, and Typepads out there, why clog?


I say with the recession the way it is, ditch the ticket to Amsterdam and head to Amplify for the freshest clogs around.

Tip another one up to Digital Media Integration. Amplify keeps the creative content base of blogs; while adding the incredibly user-friendly clipping tool for seamless organization and clean presentation. What sets clogging apart from blogging, Tweeting, or Facebooking, per se, is Amplify’s core integrated approach; Clogs can stand alone as an introductory foray into blogging for beginners, but can better yet enhance any digital guru’s online presence by pinging Clogs to synced, Facebook, RSS feeds, and Twitter accounts. The site is still in the Beta release stage, so it’s as good a time as any to check it out. I’m just getting aquainted myself, but the intuitive layout makes for an easy transition.

Watch this space: Clip, comment, and Clog — it’s that easy. Clogging could be a great digital niche for disaffected former bloggers — the ones for whom the honeymoon with blogging is over, and “updating posts” stays somewhere between ‘fixing the cabinet’ and ‘buying life insurance’ on the “To Should Do List.”  Most noteworthy of all: it’s integrated and independent, comprehensive and concise — and, of course, digital and Dutch … digi-Dutch.

Added bonus: it’s free; so, no worries on splitting the bill

Easter just got cyber-serious

TK:DC, Uncategorized

You want to go on an Easter Egg Hunt but you don’t want the hassle of getting up? Yeah — that’s lazy. Luckily for you though, you can have your Cadbury and eat it too …

Interactive Easter Egg Hunt via YouTube — but really, you can’t eat the treats

hint: check on the couch

Watch this space: Happy Easter!

Salt Lake City Scavenger Hunt


And a-gain. This time: tweet-for-tix


So the Lil one is at it again with the Tweets.

For her U.S. Tour, Lily Allen hosts a treasure hunt at each stop the day of the show via Twitter. A few hours before showtime Lily hides tickets to her gig at various places in each city. She tweets clues about the hiding spot


and waits for the lucky — or logical — follower to “show them what they’ve won!”

Another unparalleled use of the Tweet Machine, count it — it’s twitterific.

watch this space: i told you so. digital pr, i’m telling you: watch this one.

Twitter, you’re a lifesaver! — Literally.


So now it saves lives too …

and that’s why Google and the Times are paranoid

Don’t discount the power of people who follow stars on Twitter.

A woman who used the micro-blogging network to announce her plans to commit suicide by tweeting actress Demi Moore was later found by authorities and taken in for evaluation after followers of the actress reported the incident to police, who said this is an unprecedented use of the network.

Watch this space: especially if you are a paramedic – and as if you’re not already.

Call me Casper the Friendly Ghost-Tweeter


I could say it better myself — but not just yet

What’s the solution? These people all need professional help. But since they’re unlikely to spend the time they need on the psychiatrist’s couch, they’ll doubtless end up hiring assistants adept in social media. Ghostwritten Twitters are the hot new Hollywood must-have.

Every tweet will be media-coached. Every blog will be relentlessly edited — and then have typos inserted for authenticity. (Is that why someone pretending to be Rachael Ray consistently misspelled the cooking-show personality’s name on a Yahoo blog?) The kids who are pretending to be celebrities on Twitter today will no doubt get paid to do it in the future.

Watch this space: never underestimate the substance beneath the stylish smoke and mirrors, there’s jobs to be saved – and plenty more to be made – in this digital age …

Tweeting Made Easy: We Follow


Per T.I.’s suggestion: “They don’t know which way to go/I’ll make it easy follow me.” Twitter launched a site rendering “I have a Twitter, but I don’t know what to do with it now that I’m there,” a thing of the past. We follow is a “user powered Twitter directory,” — a Twitter search engine, of sorts, using hashtags as keywords to find and follow fellow Tweeters of a feather.

To add yourself to the directory enable/follow @hashtags, then tweet @wefollow three 1 word tags that describe you/your twitter page (i.e. @wefollow #blogger #music #dc) … it’s just that easy!

Obviously the big tags at the mo are (in very particular order) celebrity, music, tech, news — and yes this is an apt reflection on priorities within the Twitter community.

After a winded round-the-world “Twitter is no threat to G” lecture series, Google is resting its voice and opting to Tweet instead of talk for the time being … If you can’t beat em, define yourself in three tags or less and enter the directory like everyone else …

Speaking of Twitter — which is becoming the modern day equivalent of “How’s the weather?” — I’ll make it easy … for you to follow me.

Watch this space: Old man Google’s Tweets are speaking louder than his words — for Twitter to be such a non-threat, We Follow got the leader to G Follow pretty quickly

The Re-Branding of America: Mr. Twitter goes a-courtin’


“@twittybird ugh so bored. in the #jury assembly. taking 4. e. ver. free lunch can’t complain. keep u postd soon. pics: http://tinyurl …”

yes. twitter in the courtroom.

@TruTV. Sentencing in 140 Characters or less. Verdict via TwitterBerry … it could happen

Too early for questions? "Let me Google that for you"


No pretense needed here, it’s self-explanatory — but if not, feel free to let me Google that for you … Okay, some sarcastic pretense

How did this come about and why? you ask. I can’t say I kno– oh, figures, them. No wonder everyone’s all paranoid about Twitter, they’re like what the intranet library database was to the Dewey Decmial System.

I bet Google nightmares in 140 characters or less… Watch this space, Google and traditional media loyalists (not the Tweeting sellouts) might get “Godfather” on Twitter — then who’s calling Burson

Watch this space

I’ll gladly print you Tuesday for a lead today


A daily dose of People Helping People — though I’m pretty sure the Circus sneak peek was enough good karma to last me through the week. Three times a day I get HARO queries, where Peter Shankman looks to link journalists with sources. As an intern I haven’t technically answered any of the queries but … I’m working on it. After all, “everyone’s an expert at something” — but no one’s an expert at everything, so everyone needs expertise. Now if only we could somehow connect said experts and those in need… enter Peter Shankman.

Each day, you’ll receive up to three emails, each with anywhere from 15-30 queries per email. They’ll all be labeled with [] in the subject line, for easy filtering. If you see a query you can answer, go for it! really is that simple.

I built this list because a lot of my friends are reporters, and they call me all the time for sources. Rather than go through my contact lists each time, I figured I could push the requests out to people who actually have something to say.

So a few things about this list: First off, yes, it’s free.

There’s more, but usually “First off, yes, it’s free,” is the selling point …

The Re-Branding of America: Twitter’s Got Me Tweakin’!

TK:DC, Vinyl Mind Flow

March 3, 2009

Oh New York Times … Twitter is the new gateway drug (Sorry Marijuana, your shot at love has ended). The ‘War on Drugs’ is so 20th century. Everything went cyber with the new millennium –– now it’s the “War on Social Medi-cin-a” (but you can call it the ‘If print parallels digital media to narcotics while we’re still ‘legitimate’ will you start buying newspapers again?’ War)

It’s not Twitter that’s the problem, nor is it Facebook, or MySpace –– well, I’ll let Chris Hansen field that –– and the problem isn’t Twitterers, or celebrities –– per se. The problem is that the Fourth Estate is back in the hands of the ‘everyman.’

PR Sidenote: I do love, though, how the Times focused the ‘drug problem’ solely on TV anchors –– because it’s not the Twittering Times readers that are addicted –––– it’s only those Tweeting pompous celebrities and pretty people, always about ‘me, me, me’ that need to be muted. It’s not like David Gregory or Demi Moore can be narcissistic without Twitter –– what? It’s not like they’re on tv for a living or anything. Common people have the luxury of millions of non-digital avenues to get their word out, like “Letters to the Editor,” that celebrities/journalists just don’t enjoy. Twitter is yet another way the liberal elite is holding the little guy down … (Lesson: Never fault the constituency, even when you are faulting the constituency.)

The media has more mileage on its laurels than Forrest Gump had on his tennis shoes –– and the biggest threat to the role of traditional media as the apex of ‘legitimate communication’ is the uninhibited digital domain playing soapbox for ‘common nobodies.’

The Times tweets. The Times tweets more than birds do. I get device updates sending NYT headlines to my cell phone … every. ten. minutes. Just now. Just now I get a text “nytimes: Bits: U.N. Says U.S. Internet and Telecoms Lags” So the Times isn’t opposed to Twitter and social media, the Times is opposed to having to share the Marketplace again –– with you; the same you who didn’t get their op-ed published in the New York Times can now Tweet the link to their Open Salon page and have the same –– if not greater –– effect.

Watch this space. Ten years from now we’ll have a VH1 RocDoc tracing the history of America through the impact of modern media –– no, not The Drug Years –– rather The Mediated Millennium .

Hyping Hypem


Brilliant Music Blog Aggregate.

“The Hype Machine follows music blog discussions. Every day, thousands of people write about the music they love — and it all ends up here.”

Hypem is one of the cleanest, most user-friendly music sites on the internet. It is an aggregate/search engine for mp3s. Only tracks that have been posted by one of the site’s menu of music blogs — ranging from major pages like Brooklyn Vegan, Stereogum, and Pretty Much Amazing, to the litany of smaller niche-blogs (i.e. Motel de Moka) — are posted. Hypem is a mix of search engine, social network, music player, with a dash of ‘Sound of the Underground.’

Users can create accounts and track their ‘Favorites’ — blogs, songs, other users, etc. The site has a built-in music player that sits across the base of the screen and is user-generated running playlist. So you have the luxury of actually hearing a song before you fully commit to downloading it. The search results include the song, artist, date, summary of, and link to the original blog post.

Other user-friendly features/filters: the “all blogs/top 25 music blogs” search filter. It’s great to have options, but sometimes you just want to know what the kids are listening to, and what bubblegum they’re chewing; the ‘most blogged artists’ sidebar on the home page; the ‘most plays’/’most favorites’ tab which tracks the most popular hypem tracks, but drops songs over 3 days old to maintain freshness; built in ‘world live web radio’ feature: enough said.

It’s fun, fresh, and free — which is even more fiscally responsible than cheap.

Watch this space.

The Re-Branding of Pop Music: The Lily Prototype


Chris Abraham’s sage advice on PR in the digital age prompted one key question: What is the prototype/blueprint for Digital PR? Essentially, who is doing it right and how are they getting it done? As a Public Comm/Sociology student and a twenty-something “Millennial” I would say Lily Allen, hands down. As the Wordsworth of the MySpace Generation, Lily is the very voice of the tomorrow’s Power 150 — today!

Lily Allen is a digital phenomenon. She propelled herself into a full-fledged entertainment career simply by utilizing the low risk/high reward method of uploading rough demo tracks to MySpace. After millions of listens, Allen was signed to Parlophone Records and so began the modern pop tale. Her original investment was digital, but the eventual outcome was very real. After selling 2.5 million copies of her album, getting a Grammy nomination, starting a clothing line, having David Cameron hand deliver her first album to President Obama, and hosting her own BBC3 talk show, among other endeavors, Allen returns to the music scene with a sophomore album, It’s Not Me, It’s You.

This career that began in the depths of cyberspace, that has seen such successes both on and offline serves as an ideal case study for the future of digital branding and audience analysis/targeting. Lily in and of herself is a blueprint for digital strategy.

Lily is a demographic. She is a self-proclaimed non-careerist. Lily treats music as a hobby; she spends more time and effort on connecting with her fanbase than she does in the studio — more time in ‘the sphere’ than ‘on stage.’ That is digital PR. Allen created a career around communication and connection: music is the front, it is a mask fueling the message. Lily Allen is the new face of an entity in a digital realm. She is fully integrated. As an individual Allen has moved from following technology trends to setting them; she created a digital empire from MySpace. Her genius lies in her steady constant progress. When MySpace lost stake in the mainstream, Lily moved to Twitter — where she now has well over 45,000 followers after two weeks. The hype is simple: she tweets regularly and responds to her fans. Her new album set the record for single-week digital sales — likely due to the fact she had free YouTube “Official Listening Posts” for each track. In the midst of a failing “traditional” music industry, Lily is moving forward on the “progressive” front. She worked with to sell her album for $3.99 during the opening week. Hard albums don’t sell anymore, so she cut her losses and focused on the digital domain — which is how she set the digital sales record, in her first week no less.

While Lily may be a blueprint, she is also a demographic. Furthermore, she represents most individuals within the young adult digital native demographic. So, it is important to scope outwards and look at two examples of how to best relate with the increasingly influential Lily and Co.

Rolling Stone knows Lily; “Lily Allen is not just a pop star. She’s a genre.” Allen is young, urban, unaffected, hip, socially-engaged, tech-savvy, and quasi-political. Lily Allen is the Obama-era ilk of young culture. RS‘ introduction to her album review established the angle that they were longer reviewing Allen’s album, they were reviewing Allen’s cultural identity — and her peers. They go on to sneer at she who, “decides that she is a ‘social critic,’ a job she lacks the insight and the maturity to pull off,” and conclude that Allen is best when she “drops the state-of-the-nation pretensions.” But, why? One would wager to guess, Rolling Stone aimed to cement themselves as vanguard messenger of a print medium which is becoming increasingly outdated. RS 1.) voluntarily identifies a modern iconography — of a key demographic no less — before 2.) taking the McCain stance on inexperience and immaturity. The target readers of this review are socially and politically engaged, and likely within the same age range as Lily. So, when RS introduces Lily as, “not just a pop star, but a genre,” everything on from that point forward reflects said “genre.” As such, RS didn’t downplay a pop star’s social voice, they downplayed her audience’s social significance … no wonder RS‘ page sizes are shrinking, almost as fast as their readership among said audience. While Rolling Stone gathered moss dwelling on Allen’s shortcomings, MTV made moves. Where Rolling Stone saw flaws, MTV saw a future.

MTV profiled Allen asthe most interesting pop star ever created.” They call Allen’s new album “the most human pop album ever created.” Here, MTV sees Allen as the closest link between celebrity and follower. MTV praises Allen for not being a pop star. This is brilliant because it is MTV saying, “You like Lily Allen because she is like you. We like Lily Allen because she is like you. We like you.” MTV illustrates Allen as any other human being. She blogs about her problems. She deals in the gray area — all the time. Allen is insecure, but cocky. She is vulnerable, but unaffected. She just wants to settle down, but eschews clingers. She’s political, but slags politicians. Everything is subjective. She is this generation, very, “I’m around enough to get around. I care enough to be cynical, but not apathetic. It’s my life, take it or leave it — please?” Like she said in “Everyone’s At It:” “I get involved but I’m not advocating. You’ve got an opinion? Yeah, you’re well up for slating.” MTV builds a pop star around the readers, and wins across the board: Lily gets amplification. MTV viewers get someone “just like them” promoted in the public sphere. MTV gets cool points, and a ride on Lily’s digital coattails.

Lily Allen is like a new
Edie Sedgwick. She’s got undeniable hype, but it’s hard for many to look past the style to the zeitgeist’s core substance. However, just like Edie, Lily holds more than a generation’s attention — she embodies their essence. There are world citizens like Bono and Barack. There are young role models like the Simmons daughters. There are celebutantes like Olivia Palermo and Kim Kardashian. There are the pop figures the masses want to be like, and then there are the pop figures who the masses actually personify — and when the latter comes to fruition, it makes targeting and messaging that much easier and more effective. Edie, to many, is nothing more than a cautionary tale of modern celebrity: assumed hedonism, style over substance, and pop over purpose; however, this is the very same girl who launched the legging revolution — and a nation no less — simply by being the extraordinary ordinary one. The most innovative trends aren’t always earth-shatteringly complex — they are often just disarmingly accessible and common. Lily is the new extraordinary ordinary one, and the savvy PR professional will note her trivialities — because those are the future trends; where Bob the businessman saw “leggings?” Betsey Johnson saw “leggings!”

Lily Allen is the prototype for digital PR because she is not a musician utilizing the online industry; she is the prototype because she is a member of the digital demographic who crafts music people like, but more so because she is a person like said people. Lily embodies the fundamental feat of the digital sphere — one that Rolling Stone assumed a flaw: to be human, to authentically reflect, and connect with, the audience with which you want to engage. The more things change the more they stay the same; even in the digital age, people like communicating with people, not products or personas.

Lily Allen. Watch this space. She’s the “Girl on Fire” — wire.