Mood Ring: We Are Mortals

Interview, Soundtrek, TK:LA

WE ARE MORTALS® is an evolutionary gender-free urban streetwear brand.

We call ourselves MORTALS because we are the ones who understand the brevity of human life and the need to live it fully and limitlessly. We also believe that as MORTALS, we’re all equal. That is why we created our brand around this idea of a future in which we wear our personalities, not our gender identities or other stereotypicl labels.

Coining the phrase The Future Has No Gender, WE ARE MORTALS® seeks to challenge the conventional and outdated his/hers formula of clothing design and retail. In the future, there will be room to exist in a ‘gray area’ in which our identities don’t rely on gender, sexual, or racial classification. Ultimately, we hope that by removing the traditional gender designations from our clothing, we can facilitate a cultural shift in the way we view gender, sexuality, and each other.

WAM4

WeAreMortals living soundtrack, sonic couture for the post-structural human culture, in founder Anji Becker’s own words…

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(W)orld Town – M.I.A

She’s an artist that speaks up for causes, represents underprivileged people in the world. she’s fearless, a powerful woman who doesn’t accept traditional gender stereotypes.