audiobiography: we are mortals

Audiobiography, Interview, Soundtrek, TK:LA

wami-e

WE ARE MORTALS® is an evolutionary gender-free urban streetwear brand.

We call ourselves MORTALS because we are the ones who understand the brevity of human life and the need to live it fully and limitlessly. We also believe that as MORTALS, we’re all equal. That is why we created our brand around this idea of a future in which we wear our personalities, not our gender identities or other stereotypicl labels.

Coining the phrase ‘The Future Has No Gender,’ WE ARE MORTALS® seeks to challenge the conventional and outdated his/hers formula of clothing design and retail. In the future, there will be room to exist in a ‘gray area’ in which our identities don’t rely on gender, sexual, or racial classification. Ultimately, we hope that by removing the traditional gender designations from our clothing, we can facilitate a cultural shift in the way we view gender, sexuality, and each other.”

wam4-anjbi

WeAreMortalsliving soundtrack, sonic couture for the post-structural human culture, in founder Anji Becker’s own words…

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(W) orld Town – M.I.A: “M.I.A. is an artist that speaks up for causes, represents underprivileged people in the world. she’s fearless, a powerful woman who doesn’t accept traditional gender stereotypes.”

Dime Digest: Music Monday – July 12, 2010

Soundtrek, TK:NYC

I left you all with a drought, and so now: a Music Monday deluge. The sirens crafted a playlist of divine proportions today, one so glorious I couldn’t possibly keep it to myself. Truth is stranger than fiction, and mythology makes for reality’s greatest musings… Art is expressed reaction to good and evil; Pandora: the curious curator of this gallery we call life – and the best thing to happen to music in a long time… ah, the wonderful world of playlistism #ohletsdoit

The Fugees – Ready or Not

Jay-Z – D’Evils

Lady GaGa – Just Dance (Red One Remix) ft. Kardinal Offishall